Assess your export readiness

Welcome to our academy

Before signing up to our courses, please take this self-assessment that aims to help companies understand their export readiness.

After filling in the questions, you will be able to have an idea about your level of understanding of the export planning process or need to improve your knowledge and expertise in specific topics. The tool will guide you on the most suitable courses to enroll in our academy.

At the end of the quiz, you will see a table containing a summary of your results and recommendations on which courses you need to sign up for.

Question 1/10

1. Export Readiness and Introduction to the Export Plan

Did you ever do an internal analysis of whether your company is ready to export or not?

Yes No / Not sure

Well done! It is very important to do an internal assessment of the capabilities of your company to assess your readiness to export.

If you have never done an assessment to study your company's readiness to export, join our course Export Readiness and Introduction to the Export Plan which will give you a rounded overview of what export entails and what kind of analysis you need to carry on diligently to assess your company's capacity and readiness to export.

Question 2/10

2. Market Research

Have you already done any research on potential markets/countries suitable for your products?

NB: By research we don't mean a simple google search rather data-driven research and evidence by using various available online tools and datasets to determine export potential of your product in specific countries such as the ICT export potential map, the ITC trade map...

Yes No / Not sure

Well done! Before starting any export activity, it is important to conduct a thorough research on potential target countries to validate your product's potential and readiness to enter these markets.

Market research is one of the most important steps in your export journey. Join our Market Research course to learn more on how to conduct proper market research and the tools available online to help you take the right decisions.

Question 3/10

3. Export Marketing Strategy

Did you do develop a consumer persona for each of your primary targeted consumer segments?

Yes No / Not sure

Well done! A consumer persona is very important to be able to understand the various groups of consumers you can target and make sure your product is fit for their needs.

If you don't know what consumer persona is or you know what it is, but didn't develop it or don't know how to develop it, then you should enroll in our Export Marketing Strategy course to know how to segment your target consumers and learn how to position your product in your target market.

Question 4/10

4. Digital Marketing Plan

Do you have a compelling online presence such a professional website, Corporate Company profile, or social media accounts?

Yes No / Not sure

Well done! Your website or social media accounts are your shop window. If you have a professionally developed website or well-maintained social media accounts that clearly showcase the unique value proposition of your products, then more buyers would be interested in contacting your business.

After COVID-19, online presence is a must for international businesses. You may want to consider establishing an online presence for your brand before considering exporting. Enroll in our Digital Marketing Plan course today to know more about how to present your company online to potential buyers and grow your online sales.

Question 5/10

5. Quality Requirements and Standards

Are you aware of all the certificates you need to export your product to your target market/(s)?

Yes No / Not sure

That's great! Depending on the type of product you are exporting, there are certain certifications required that are issued by the relevant government authorities. By working in advance on acquiring those certificates, you avoid potential delays and financial losses associated when your product/(s) are stuck in the customs of the destination country.

You cannot export if you do not have the required certificates. Depending on the type of product you are exporting, there are certain certifications required that are issued by the relevant government authorities. By working in advance on acquiring those certificates, you avoid potential delays and associated financial losses if your product/(s) are stuck in the customs of the destination country. Take our course on Quality Requirements and Standards to know what are the most typical certifications required in different export markets and where to look to find quality requirements in those markets.

Question 6/10

6. Export Procedures and Documentation

Do you know the various documents you need to prepare in order to get custom clearance from Lebanon?

Yes No / Not sure

That's great! It is very important to be aware of all the paperwork you need to prepare before shipping your products overseas.

Different types of paperwork are required prior to exporting from Lebanon depending on type of product you are exporting and destination country. Familiarizing yourself with all the documents needed is a must to avoid delays and financial losses. Join our course on Export Procedures and Documentation to learn about all the documents needed and from where to get them.

Question 7/10

7. Freight and Export Logistics

Do you know what INCOTERMS are and what they are needed for?

Yes No / Not sure

That's great. INCOTERMS or International Commercial Terms is a very important document that specifies which parties (buyers and sellers) are responsible for the various costs. Being familiar with the various clauses of this contract protects you from any unforeseen additional costs.

It is very important that you understand what are INCOTERMS or International Commercial Terms. This is a very important document that specifies which parties (buyers and sellers) are responsible for the various costs. Being familiar with the various clauses of this contract protects you from any unforeseen additional costs. Join our course Freight and Export Logistics to know how to read and draft INCOTERMS and how to choose a reliable logistics partner for your export business.

Question 8/10

8. Freight and Export Logistics

Do you know what is the most efficient shipping method for your product and the differences between them?

Yes No / Not sure

That's great. Understanding which shipping method is best for your product and market is essential to help keep your product competitive.

It is very important that you understand what the available shipping options are depending on your product type and target market. Join our course Freight and Export Logistics to know how to choose the most optimal option that makes your products reach international markets in the fastest and most cost-efficient way.

Question 9/10

9. Export Pricing and Costing

Do you know how to price for export markets and are you aware of the different pricing methods?

Yes No / Not sure

That's great! Pricing the right way helps keep your business running and sustainable.

You first need to understand all the costs related to exporting to be able to price in a way that covers all your expected and unexpected costs. You also need to understand the various pricing strategies that can be adopted in each target market. Join our Export Pricing and Costing course to help keep your business sustainable.

Question 10/10

10. Financing and Payment Terms

Do you know what a Letter of Credit is and what is it used for? Do you know what are the different available financing options to export?

Yes No / Not sure

Well done! A Letter of Credit is usually very important to finance your export business. But it is also important to understand other options that could be available to support financing your export business and get paid on time.

It is important to familiarize yourself with trade financing instruments available and how to be paid for export orders. You can join our academy and take the course Financing and Payment Terms to understand the different financing and international payment options.