CASE STUDIES

laptop oxfam

BUILDING LEARNING BRIDGES WITH OXFAM GB

Kashida recently took on a significant collaboration with Oxfam GB, aimed at addressing a pressing challenge within the humanitarian sector. The project was initiated with the goal of educating a wide spectrum of global stakeholders on making informed decisions regarding technology and data usage. This initiative also aimed to ensure their safety while safeguarding the individuals Oxfam serves across more than 90 countries. The online course, strategically crafted for program staff and all employees, sought to foster awareness and promote responsible actions when handling data and systems.

SERVICES USED:

Learning experience design, learning production, and consultancy.

INDUSTRY:

Educational technology and non-for-profit/charitable organization.

KEY INFORMATION_

GAMIFIED ENGAGEMENT

Boosting motivation with game-like features

ACCESSIBLE

Built for both tech-savvy and less tech-savvy individuals

HIGH-QUALITY TRAINING

300+ satisfied users

NAVIGATING THE CHALLENGE AT HAND _

The collaboration encountered several multifaceted challenges, each demanding careful consideration and innovative solutions. One significant hurdle was the necessity to transform content that traditionally garners low interest into an engaging learning experiences. Moreover, the course needed to be interactive, responsive, and culturally relevant to cater to Oxfam’s diverse workforce. Overcoming these challenges necessitated the development of creative strategies that would captivate learners from various backgrounds and specialties. This approach aimed to maintain the integrity of the critical information while ensuring accessibility and engagement across the Oxfam.

solution

“Kashida is uniquely positioned as a learning technology company that can support the transformation of learning in a truly global, multi-cultural organization.”

Bridget Leigh Snell Head of Learning, Oxfam

“Working with Kashida on developing material for e-learning enabled hundreds of humanitarian workers in hard-to-reach areas to access knowledge and new skills that enabled them to improve the quality of their work and their ability to liase with international donors; Kashida’s team has been flexible and cooperative trying to identify every possible solution to deliver high quality products while addressing the poor quality of internet in remote locations where our partners are.”

Haissam Minkara Deputy Country Director, Oxfam Iraq

“Kashida and Oxfam have worked together in the past 2 years on the conversion of a course. We had multiple challenges working with different languages like Spanish, French and Arabic. Kashida worked with us in making sure that the quality of the products we had were outstanding, their communication was remarkable, their easygoingness made us want to keep working with them. We recommend Kashida to all our teams in Oxfam and we hope to continue engaging with them and increase the quality of our learning experiences.”

Sebastian Molano Gender Advisor in Programs, Oxfam America

Challenge

CRAFTING ENGAGING LEARNING SOLUTIONS_

Kashida’s response to these challenges was marked by thoughtful planning. The team embarked on designing a structured learning path that prioritized ease of use and intuitive navigation. This approach ensured accessibility for both tech-savvy individuals and those less familiar with digital platforms, promoting inclusivity within Oxfam’s workforce. Each section of the course was carefully symbolized by a distinct medium, such as a tablet, newspaper, or mobile phone. These visual representations served to creatively illustrate the potential consequences of mishandling data through negative headlines and articles. Additionally, elements like color-coded sections and badge rewards were strategically incorporated to encourage learner progress and engagement. By infusing gamification elements and scenario-based learning, the course was transformed into an enjoyable and empowering experience, fostering a deeper understanding of data rights and responsibilities.

See How We Work

DELIVERING TANGIBLE RESULTS_

The launch of the course saw a remarkable uptake, with 300 users enrolling within a short span. This significant engagement underscored the course’s effectiveness in raising awareness and promoting a culture of data rights and responsibility within Oxfam. Testimonials from stakeholders further affirmed the success of the initiative, with Steph Roberson, CaLP Learning Content Lead, lauding the course as “fantastic.” Similarly, Ali El Benni, Senior Manager at Catholic Relief Services, expressed confidence in its potential to drive positive change not only within Oxfam but also across the broader humanitarian sector. Through collaborative efforts and innovative learning solutions, Kashida and Oxfam successfully addressed a pressing need, empowering individuals to navigate the complexities of data rights with confidence and competence.

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