CASE STUDIES
Financial Literacy Program for SMEs
The Financial Literacy Program for SMEs is designed for small and medium-sized business owners in Qatar. It focuses on enhancing their financial knowledge, building confidence in accessing capital, and improving financial management practices. With an emphasis on Qatar Development Bank (QDB) financing solutions, the program equips participants with the tools to make informed financial decisions and drive business growth.
SERVICES USED:
Learning design, content writing, learning production, storyboarding, scripting, interactive development, UX/UI.
INDUSTRY:
Owners of Small and Medium Enterprises (SMEs) seeking financing solutions from QDB or any other financing organization with a focus on QDB financing products.
KEY INFORMATION_
THE CHALLENGES _
Qatar Development Bank sought to transform their financial literacy efforts into an impactful digital learning experience for small and medium enterprise (SME) owners. While subject matter experts were accustomed to delivering workshops using PowerPoint presentations, these materials were not sufficient to form a robust online learning experience. Additionally, the digital delivery platform (LMS) had not yet been decided, posing a challenge in designing a scalable and platform-agnostic solution. The client also envisioned a video-based approach, yet the need to foster real engagement and contextual learning for adult professionals called for a more dynamic solution. To top it off, all content needed to be eventually adapted into Arabic with a distinctly Qatari feel, striking a balance between classical Arabic and local dialect—posing both linguistic and cultural adaptation challenges.
THE SOLUTIONS _
Kashida collaborated closely with a subject matter expert to co-develop a structured and immersive Financial Literacy Program, expanding the scope from a single course to a comprehensive five-course program. We proposed a flexible learner journey adaptable to any LMS, drawing from our extensive experience with eLearning platforms.
Each course was designed as a self-paced interactive object featuring Sanad, the client’s digital assistant, as a guiding avatar. Sanad led learners through rich, audio-narrated content, real-life SME scenarios, and challenges encouraging practical decision-making aligned with real business situations.
To boost motivation and track progress, we embedded a badge system. We also created downloadable summary infographics for quick reference, offering learners tools they can refer to when making real-life financial decisions.
A major aspect of the solution was linguistic localization. All content was delivered in Modern Standard Arabic infused with Qatari dialectal nuances, making it culturally resonant and audience-appropriate without compromising clarity.
HIGHLIGHTING SUCCESS METRICS AND OUTCOMES _
Although the program has not yet launched publicly, client feedback has been overwhelmingly positive. Qatar Development Bank commended the solution for its high production value, engaging interactivity, and alignment with SME learning needs.
