3 Benefits of Animation-Based Learning
Non-governmental organizations (NGOs) sometimes face the challenge of transforming complex learning material into accessible, relatable, and engaging content for their beneficiaries. It can be daunting to convert dry material into something engaging and interactive.
One form NGOs can use is animation-based learning (ABL). ABL provides several benefits that make it an effective solution for NGOs to make the learning experience more enjoyable and impactful.
1 – Improved Engagement and Retention:
Animation-based learning allows for the creation of animated characters, storytelling, and other visual elements to create a memorable experience that is easy to recall and positively impacts long-term knowledge retention of the subject matter.
ABL is more engaging compared to traditional learning methods. According to research, learners retain more information when presented through animation-based learning. In this 2021 Gardner-Webb University study on using animation-based training, 74% of the subjects reported they retained more information on the discussed topic.
2 – Increased Reach and Ease of Comprehension:
Leveraging animation-based learning, NGOs can maximize information retention by their beneficiaries, volunteers, and participants to strengthen the impact of their workshops and training modules.
Generally, learners retain 10% of what is read, 20% of what is heard, and 30% of what is seen (Gardner-Webb, 2021).
Beyond the physical reach of the NGO’s workshops, animations can also amplify the reach of an NGO’s message online. Animation-based videos are highly engaging and more likely to be shared across social platforms.
Check out how Kashida supported Ahel with their mission using explainer animations.
Kashida’s learning design process can craft a learning experience for NGOs using animations for their workshops to express complex topics in an easy-to-learn manner.
This enhances participant knowledge, regardless of any prior information on the topic.
3 – Better Assessments/Evaluations:
Animation-based learning can create more engaging assessments and evaluations for learners.
NGOs can use animated assessments and evaluations to test beneficiaries’ knowledge and skills while making them more interactive, fun, and engaging. This can help ensure that pre and post-training tests are completed, improving the monitoring and evaluation of programs.
In this study on the effectiveness of an animation-based test, data indicates that the animations benefit test takers by making items easier to understand, more interesting, and even reduced their cognitive load. Additionally, test-takers that took the animation-based evaluation scored higher overall.
Conclusion:
In conclusion, animation-based learning is an effective tool that NGOs can use to create engaging and impactful learning experiences. It improves engagement and retention, increases reach and accessibility, and provides better assessments/evaluations.
At Kashida Learning, we offer animation-based learning solutions to help NGOs achieve their learning objectives.
Visit our website and strengthen your impact today!
