CASE STUDIES
REDIFINING FINANCIAL LITERACY IN THE DIGITAL AGE
Kashida’s transformative approach to learning shines in the case of “Ajyal,” a CSR initiative for financial literacy, originally face-to-face but seamlessly shifted online during COVID-19 lockdown. Kashida’s innovative design preserved the courses essense by allowed the existing inquiry-based approach to be retained while also allowing learners to choose between self-paced or instructor-led modes, ensuring flexibility. This strategic adaptation not only addressed the challenges posed by the pandemic but enhanced reach and engagement. “Ajyal” stands as a testament to Kashida’s commitment to empowering learners, demonstrating how their solutions transcend traditional barriers, making impactful education accessible in any circumstance.
SERVICES USED:
Learning experience design, learning production, content engagement, and consultancy.
INDUSTRY:
Not for Profit and Educational
KEY INFORMATION_
NAVIGATING CHALLENGING SHIFTS _
Challenges emerged when faced with the transition from face-to-face to online learning as well asthe preservation of the inquiry-based learning method. Furthermore, Amidst travel restrictions for video production,adapting to the online space demanded the retention of group dynamics, discussions, instructor feedback, and peer interaction. Collaborating closely with Kashida, the team adeptly navigated the complexities of remote video production, seeking trusted partners, adhering to safety measures, and orchestrating the process from a distance, emphasizing adaptability in the face of unprecedented learning dynamics.
INNOVATIVE LEARNING SOLUTIONS_
The solution unfolded with Kashida, encompassing a unified course design that seamlessly blended self-paced and instructor-led options. Learners could choose self-paced learning or engage in instructor-led sessions through an instructor guide and web conferencing. Each module is comprised of three components. The “Question Node” introduced thought-provoking questions for independent reflection. The “Exploratory Node” featured unscripted peer responses in videos, fostering authentic peer learning. In instructor-led sessions, synchronous discussions enriched the experience. The “Explanation Node” included Riyali instructor feedback for self-paced learners, mimicking face-to-face experiences. In instructor-led sessions, this feedback served as a foundation for tailored guidance. This streamlined approach maintained the inquiry-based essence while accommodating diverse learning preferences.
"Kashida is experienced in providing high quality e-learning services including Learning Experience Design, Digital Content design and production, and EdTech services. They have elevated the online experience of our flagship CSR program “Riyali”, and together, we took it to a world-class award-winning standard. The team has excellent customer service skills, and they always deliver on their promise. We are pleased to recommend Kashida as a business partner."
TANGIBLE SUCCESS & REMARKABLE RESULTS
Results spoke volumes where 4,626 students enrolled in the Ajyal financial literacy course as of February 2022, achieving an admirable completion rate of 12%. In comparison, another success story unfolded with the Ajyal competition, where 154,504 participants enrolled, and an impressive 72,872 completed the course, resulting in a completion rate of 47%. Beyond numerical success, Kashida’s was able to seamlessly shift Ajyal to be online, preserving inquiry-based learning. Overcoming remote video production challenges highlighted adaptability and technological finesse. Riyali’s financial literacy vision advanced, empowering learners towards financial dignity.
