Discovering the Power of Learning Experience Design

In my journey as a business development manager transitioning into the e-learning industry. I had the opportunity to understand the importance of Learning Experience Design (LXD) methodology. I found its principles enlightening and applicable in various aspects, including our sales process.

In this blog, I will explore the captivating parallels between LXD principles and Kashida’s sales process or what I like to call the “client’s learning journey” about our services.

1. Human-Centered Approach: 
   Like the learner-centric focus in LXD, we begin our sales process by thoroughly understanding our clients’ needs, challenges, and goals. This knowledge forms the foundation for crafting personalized “learning experience” about our services that address their pain points and deliver tangible value.


2. Focus on Objectives and Outcomes: 
   LXD emphasizes the importance of defining clear objectives and aligning them with desired outcomes. Similarly, in our sales process, we set specific objectives and measurable outcomes with our clients from the onset. By doing so, we establish a shared understanding of expectations, ensuring a focused and effective sales journey. Clear objectives enable us to tailor our solutions precisely, providing maximum value and driving client success.


3. Engaging Sales Presentations: 
   Just as LXD aims to create engaging learning experiences, we apply similar principles to our sales presentations. By incorporating interactive elements, multimedia samples, and captivating case studies, we captivate our clients’ attention and make their journey with us informative and memorable. These engaging sales presentations not only showcase our expertise but also highlight the value our solutions can bring to their organizations.


4. Collaboration and Cross-functional Teams: 
   LXD encourages collaboration among cross-functional teams, including learning experience designers, graphic designers, developers, and subject matter experts. In the process of creating a custom proposal, it is important to engage and collaborate with different teams and get their insights before sharing it with the client. By engaging and collaborating with these teams, we ensure that every aspect of the proposal is meticulously considered, aligning perfectly with the client’s needs. This collaborative effort strengthens our proposals and enhances the overall client experience.

In summary, by following the principles of Learning Experience Design, through embracing a client-centered approach, setting clear objectives and outcomes, sharing engaging & informative sales presentations and collaborating with cross-functional teams, Kashida  creates  highly customized and effective proposals that address the client’s needs and requirements. We transform the sales process into a captivating and valuable learning journey for our clients, positioning them for success.